Business and Marketing

Business and Marketing

Storytelling with a Purpose

What is marketing, really? It’s anything a company does to tell the world about who it is. Do you have brands you love and follow? Are you interested in helping companies succeed?

In Marketing, you'll learn the basics of marketing, from branding and messaging to strategizing and advertising. You’ll also learn how to run a business, get a grasp on world markets, and develop creative projects within a team. Find out where your passion is and see how you could creatively support causes and companies you care about.

Career options & salary range

Advertising & promotions manager, human resources manager, sales manager, accountant, financial manager, market research analysts & marketing specialists, purchasing manager, insurance sales agent, retail salesperson, social media marketing specialist & managers, hotel managers, event planners

Skills learned

  • Learn the basics of marketing from branding and messaging to strategizing and advertising
  • Learn the basics of running a business, from meeting market demands to making wise financial decisions
  • Understand world markets and economies and how businesses position themselves to succeed
  • Run a store and gain basic retail skills like how to manage inventory and run a register
  • Collaborate with others and practice event planning and develop creative projects together
Grade
9

Start this program in 9th grade by enrolling in Marketing 101. See your counselor for details.

Your Contact

Program of Study Lead

Tom Robinson

Marketing Instructor

(509) 972-5900 ext. 5934

robinsont@WVSD208.ORG

  • Pathways

  • Out of high school

    Retail salesperson, hospitality customer service clerk, sales manager, customer service representative

  • Two-year certificates or special training

    Marketing-related special certifications: Google Ads, Google Analytics, Hubspot Inbound, Facebook Blueprint, Infinite Skills Excel, Canva Design School, Google Tag Manager Fundamentals, Google Ecommerce Analytics Training, HootSuite Social Media Marketing, YouTube Certification, Digital Garage, and more

    Career options include: computer user support specialist - Microsoft Certification, web designer - Code Academy or W3 Schools web developer certificates, store manager, product manager, assistant manager

  • 4-year options: Bachelors of Science or Bachelors of Arts in Marketing, Business Administration MBA

    Career options include: accountant, account executive, human resources manager, graphic designer, market research analysts or marketing specialists, financial manager, securities, commodities, financial services, insurance & real estate sales, cost estimator, advertising manager, public relations manager, media buyer, promotions manager, and more

Program requirements
Marketing 101 0.5
Marketing 102 0.5
Retail Operations 0.5
Retail Management 0.5
2.0 credit(s)
Optional coursework
College in the High School (CHS) Finance 101 (Used to be known as Financial Algebra 301) 1.0 (Satisfies: Math)
College in the High School (CHS) Finance 174 (Used to be known as Financial Algebra 302) 1.0 (Satisfies: Math)
College in the High School (CHS) Economics 101 1.0
College in the High School (CHS) Economics 102 1.0
4.0 credit(s)

College credit earned

  • YVC BA 156 – Marketing - 5 credits
  • CWU Fin 101 – Finance - 5 credits (if paid for, $275 total @ $55 per credit)
  • CWU Fin 174 – Finance - 5 credits (if paid for, $275 total @ $55 per credit)

Certifications & training

  • None

Courses

Marketing 101 ‐ 0.5 Credit(s)

Duration ‐ One semester

Prerequisite ‐ None

Fees and Costs ‐ None

Course Overview

Develop your understanding of marketing and business concepts while working with local businesses and teams. You’ll learn the basics of marketing, discover marketing careers, understand how the world of business operates, and practice making wise management decisions. You’ll have the chance to work toward creative solutions for real-world issues, develop creative marketing campaigns, and build your market research skills. You’ll create visual displays and creative promotions such as web and video advertisements. In this class, you will develop social media marketing skills, design and market a new product. Our goal is to make the class real, relevant, and of course, enjoyable.

Student Learning Objectives

  • Understand fundamental business, management, and entrepreneurial concepts that affect decision-making
  • Understand concepts, strategies, and systems needed to interact effectively with others
  • Understand the economic principles and concepts fundamental to marketing
  • Understand concepts and strategies needed for career exploration, development, and growth
  • Understand the financial concepts used in making business decisions
  • Gain confidence in leadership skills that will prepare you for the real world while participating in projects

Marketing 102 ‐ 0.5 Credit(s)

Duration ‐ One semester

Prerequisite ‐ None. It is recommended you take Marketing 101 first, but not required.

Fees and Costs ‐ None

Course Overview

Learn and practice marketing concepts while working with real business professionals in the Yakima area on projects such as developing an advertising campaign, or developing a promotional plan for real products and/or services.

You’ll study the various world economies and the international functions of businesses while developing an international business plan and learn about the role of government in our various economies. You will study business management, entrepreneurship, and the forms of business ownership. You’ll have the chance to practice your event planning skills, run a small business in online simulation and develop a social media & e-commerce campaign through an online simulation. You’ll also have the opportunity to practice your leadership skills and get involved in our community through projects in this class.

Student Learning Objectives

  • Understand fundamental business management and entrepreneurial concepts that affect decision-making
  • Understand concepts, strategies, and systems needed to interact effectively with others
  • Understand the economic principles and concepts fundamental to marketing
  • Understand the concepts and processes needed to move, store, locate, and/or transfer ownership of goods and services
  • Understand the nature of international trade and a global economy
  • Develop project management and event planning skills
  • Develop social media and e-commerce marketing skills

Retail Operations ‐ 0.5 Credit(s)

Duration ‐ One semester

Prerequisite ‐ None

Fees and Costs ‐ $5 food handlers’ card. For those who qualify, there is help available to cover this cost. Please see your school counselor for details.

Course Overview

The Retail Operations course provides an opportunity for you to operate a school-based retail store in either Food & Apparel or a Graphics Print Shop. You’ll develop employable skills including customer service, operation of a cash register, managing a store budget, purchasing and controlling inventory, creating designs for store apparel and signs, developing visual displays and advertising campaigns for store products, and using QuickBooks for sales and project management. You will also run a virtual retail store through a computer game simulation. Class members will attend food trade shows and work with vendors to develop products for the store.

Student Learning Objectives

  • Understand fundamental business management and entrepreneurial concepts that affect decision-making
  • Understand concepts, strategies, and systems needed to interact effectively with others
  • Understand the economic principles and concepts fundamental to marketing
  • Understand the concepts and processes needed to move, store, locate, and/or transfer ownership of goods and services
  • Understand the financial concepts used in making business decisions
  • Understand the process for cash control in a small business
  • Demonstrate proper operation of a cash register and methods for inventory control in a small business

Retail Management ‐ 0.5 Credit(s)

Duration ‐ One semester

Prerequisite ‐ Retail Operations

Fees and Costs ‐ None

Course Overview

Now that you’re an experienced Retail Operations student, you’ll manage and operate one of the school-based retail DECA stores: Retail Food & Apparel or Graphics Print Shop. You’ll be assigned to one of these manager positions: General Store Manager, Shift Manager, Purchasing Manager, Receiving Manager, Promotions Manager, Store Accountant and more.

As a student store manager, you’ll supervise employees, manage daily store operations, maintain accounting records, and make purchasing decisions. Managers will study retail principles and practices, types of retail outlets, franchising, organization, buying and selling functions, as well as learn about profit planning, staffing, and develop policies. You’ll have the chance to create a School Based Enterprise (SBE) project and work with the instructor on all facets of store operations and management.

Student Learning Objectives

  • Understand fundamental business management and entrepreneurial concepts that affect decision-making
  • Understand concepts, strategies, and systems needed to interact effectively with others
  • Understand the economic principles and concepts fundamental to marketing
  • Understand the concepts and processes needed to move, store, locate, and/or transfer ownership of goods and services
  • Understand the financial concepts used in making business decisions
  • Understand the process for cash control in a small business
  • Demonstrate proper operation of a cash register and methods for inventory control in a small business

College in the High School (CHS) Finance 101 and/or CHS Finance 174 – Optional ‐ 1 Credit(s)

Duration ‐ One semester per course. 1.0 credit earned each semester. If both taken and passed—2.0 credits per year

Prerequisite ‐ Completed Alg 2 Trig, Teacher Recommendation

Fees and Costs ‐ Scientific calculator; $275 a semester earns 5 Credits @ CWU

Course Overview

Credits: 1.0 per semester (math or elective)

College in the High School Finance 101 and/or College in the High School Finance 174

Be prepared for your future with incorporating math with financial situations. In this course, we will cover topics including (but not limited to): Spending and Saving, Credit and Debt, Employment and Income, Investing, Risk Management and Insurance and Financial Decision Making (WA State Financial Education Standards, grade 12). Financial Algebra will empower you to make decisions that will affect your life and your future family.

This course combines algebraic and graphical math problems with practical business and personal financial applications. We’ll be working with mathematical concepts through the Algebra II level, so be prepared to make connections and apply your previous knowledge.

Topics for this course include analyzing, interpreting, and creating graphs with real-world applications; solving linear, quadratic, exponential, and logarithmic equations with real-world applications; and analyzing and calculating financial applications such as personal money management and consumer financial education. You’ll also learn about budgeting, loans, bank services, insurance, consumer purchases, home purchases, financing, income tax preparation, investments, credit cards, and planning for retirement.

Text: Financial Algebra. Gerver, R. & Sgroi, R.

Online Resources: Specifically NGPF, 1400+ FEPPP released numerous curricula

Student Learning Objectives

  • Interpret data presented in various formats, such as: bar, line, and circle graphs; stem and leaf plots; histograms; and scatter plots
  • Demonstrate a relationship between simple and compound interest with linear or exponential growth or decay
  • Calculate future and present values of a certain amount of money with and without the use of technology
  • Analyze credit scores and reports
  • Compare and contrast using cash payment versus a credit card payment, include calculating finance charges
  • Calculate the fees associated with a mortgage, including a comparison of high interest rate with low points versus low interest rate with more points
  • Differentiate fixed rate mortgages from adjustable rate mortgages and balloon mortgages
  • Develop a budget and use it to establish a plan to pay off debt using specifically Dave Ramsey’s Snowball Debt
  • Compare different insurance options and fees (medical and automobile)
  • Calculate, compare, and contrast different types of retirement plans, including IRA’s, ROTH accounts, and annuities
  • Create a job-worthy personnel and character on both paper (resume) and on social media presence
  • Demonstrate appropriate interview attire, eye contact, handshake, and other useful interview skills
  • Exposure to various 13th year plans including technical institutions, military, trade schools, community college, 4-year universities, and apprenticeships
  • Analyzing and comparing costs of higher education and future salaries based on continued education after high school

College in the High School (CHS) Economics 101 – Optional ‐ 1 Credit(s)

Duration ‐ One semeseter

Prerequisite ‐ None

Fees and Costs ‐ Total: $275 (earns 5 credits as a CWU course @ $55/credit)

Course Overview

Are you interested in the basic of economics? In this class, you'll have the option to earn college credits and gain a general knowledge of economics. You'll have the opportunity to explore how economic principles apply to current social and political problems and examine economic models like capitalism and socialism as well as how individuals and firms make decisions under different market structures. You'll learn the role of government in economies and policies in social welfare, and dive into topics like environmental policy, health insurance, and retirement.

This course fulfills a CWU basic requirement if you pay for the credit (credit 1.0).

ECON 101 cannot be substituted for either ECON 201 or 202. SB-Perspectives on Cultures and Experiences of U.S.

Student Learning Objectives

  • Articulate an understanding of basic microeconomic and macroeconomic concepts based on analysis of relevant theories, empirical evidence and current events, as applied to the US economy
  • Explain how economics values diverse economic activities and experiences in the US
  • Analyze local, regional and national institutional frameworks underlying the US economic system and relationships arising from it
  • Describe how economic developments in the US have shaped economic policy on issues such as healthcare, economic inequality, regulation

College in the High School (CHS) Economics 102 – Optional ‐ 1 Credit(s)

Duration ‐ One semester

Prerequisite ‐ None

Fees and Costs ‐ Total: $275 (earns 5 credits as a CWU course @ $55/credit)

Course Overview

This course offers an introduction to current international issues related to international trade and finance, economic development, and comparative economic systems. Students will have the opportunity to earn college credits from CWU and will review the US economy, study the role of the monetary system, explore problems of employment & inflation, and consider the impact of government spending and taxation. This course explores a broader worldview and examines economic growth, world economic problems, & compares capitalism to other economic systems.

This course fulfills a CWU basic requirement if you pay for the credit (credit 1.0).

Student Learning Objectives

  • Demonstrate an ability to think critically in regards to global issues and its impacts on local, regional, and national communities
  • Demonstrate an ability to analyze global economic outcomes such as economic inequality, global public health, economic institutions, global market structures, international migration, and global health
  • Demonstrate an ability to identify, analyze, and evaluate processes of globalization and the consequences of integrated economics in a historical context
  • Develop an ability to identify and address complex global economic issues using a variety of economic policy instruments, and more interdisciplinary approaches from other social sciences and humanities