Business, Marketing, and Design

Business, Marketing, and Design

Storytelling with a Purpose

What is marketing, really? It’s anything a company does to tell the world about who it is. Do you have brands you love and follow? Are you interested in helping companies succeed?

In Marketing, you'll learn the basics of marketing, from branding and messaging to strategizing and advertising. You’ll also learn how to run a business, get a grasp on world markets, and develop creative projects within a team. Find out where your passion is and see how you could creatively support causes and companies you care about.

Create and Connect

Students will create digital content using Adobe Photoshop and Adobe Illustrator for customers in the West Valley School District. Students will learn the process of designing and creating apparel in the hands-on work environment of the WVHS CTE Print Shop. Students will also develop an understanding of how costs, revenue, and profit affect small businesses as they help to run the WVHS CTE Print Shop.

Career options & salary range

Advertising and promotions manager, human resources manager, sales manager, accountant, financial manager, market research analyst or marketing specialist, purchasing manager, insurance sales agent, retail salesperson, social media marketing specialist or manager, hotel manager, event planner

  • Art Director
  • Graphic Designer
  • Creative Director
  • Production Artist
  • Product Developer
  • Multimedia Artist or Animator
  • Freelancer

Skills learned

  • Learn the basics of marketing from branding and messaging to strategizing and advertising
  • Learn the basics of running a business, from meeting market demands to making wise financial decisions
  • Understand world markets and economies and how businesses position themselves to succeed
  • Run a store and gain basic retail skills like how to manage inventory and run a register
  • Collaborate with others and practice event planning and develop creative projects together
  • Operations and Creation in Adobe Photoshop and Adobe Illustrator
  • Using print ready software Garment Creator
  • Pretreatment and Process of garments from start to finish
  • Inventory and organization of small business
  • Real world applications for skills in the design and apparel career
Grade
9

Start this program in 9th grade by enrolling in Marketing 101. See your counselor for details.

Students will be able to take a variety of classes in the Digital Design and Creation Pathway with flexibility throughout their high school career.

Your Contact

Program of Study Lead

Tina Martinez

Business and Marketing Teacher

(509) 972-3934

martinezt@WVSD208.ORG

  • Pathways

  • Out of high school

    Retail salesperson, hospitality customer service clerk, sales manager, customer service representative
    Work at a print shop, custom apparel shop, become an illustrator, graphic designer, photographer, or freelancer.

  • Two-year certificates or special training

    Marketing-related special certifications: Google Ads, Google Analytics, Hubspot Inbound, Facebook Blueprint, Infinite Skills Excel, Canva Design School, Google Tag Manager Fundamentals, Google Ecommerce Analytics Training, HootSuite Social Media Marketing, YouTube Certification, Digital Garage, and more
    Career paths can include: freelancer, web design, animator, illustrator, photographer, videographer.

    Career options include: computer user support specialist - Microsoft Certification, web designer - Code Academy or W3 Schools web developer certificates, store manager, product manager, assistant manager

  • 4-year options: Bachelors of Science or Bachelors of Arts in Marketing, Business Administration MBA

    Career options include: accountant, account executive, human resources manager, graphic designer, market research analysts or marketing specialists, financial manager, financial services, insurance & real estate sales, cost estimator, advertising manager, public relations manager, product/brand manager, media buyer, event planner, promotions manager, and more
    Pursue a bachelor's degree in graphic design, art & design, advertising, and more.

    Career paths can include: film and video editor, production artist, art director, creative director, architecture and engineering drafter, product developer, marketing manager, user experience (UX) designer, user interface (UI) designer, animator, or illustrator.

Program requirements
Marketing 101 0.5
Marketing 102 0.5
CHS Economics 101/102 1.0
Student Store 101 0.5
Store Management 102 0.5
Yearbook 101/102 0.5
Graphic Design Production 101 0.5
Graphic Design Production 102 1.0
Graphic Design Production 201 1.0
AMPED Algebra & AMPED Design 1.0
Audio Video Technology 101/102 1.0
Audio Video Technology 201 0.5
Photography and Design 0.5
CHS Financial Algebra 174 1.5
10.5 credit(s)

College credit earned

  • YVC BA 156 - Marketing
  • CWU ECON 101 - Economic Issues*
  • CWU ECON 102 - World Economic Issues*
  • YVC BA 157 (Requires "B" grade or better for credit)
  • CWU FIN 174
  • * Can be used to fulfill parts of CWU’s Explore & Connect General Education course requirements and are part of the Ram to Wildcat Program

Courses

Marketing 101 ‐ 0.5 Credit(s)

Duration ‐ One semester 0.5 credit Career and Technical Education

Prerequisite ‐ Photography and Design or AMPED Design recommended but not required.

Fees and Costs ‐ None

Course Overview

Students will develop their understanding of marketing and business concepts through projects like marketing a new product in a Shark Tank project and developing a promotional campaign. In addition, students will learn the basics of marketing and marketing careers, understand how the world of business operates and practice making wise management decisions. Students will work towards creative solutions to real-world issues, develop creative marketing campaigns, and develop their market research skills. In the course, students also build visual displays and creative promotions such as web and social media marketing. Throughout this course, students gain confidence in leadership skills that will prepare them for the real world while participating in projects.

To learn more about this course watch this video:

https://www.youtube.com/watch?v=u-5jKXp03g8

Marketing 102 ‐ 0.5 Credit(s)

Duration ‐ One semester; 0.5 credit Career and Technical Education

Prerequisite ‐ Marketing 101 or Instructor’s approval

Fees and Costs ‐ None

Course Overview

In this course, business management & entrepreneurial skills will be developed while running a simulated Food Truck Business.

Then the course will focus on understanding and effectively using strategies of marketing in digital and social media space. The course is designed to provide key concepts of and learning experiences with social media marketing and the foundational elements in digital (web & email) marketing practices.

After gaining an understanding of foundational concepts, students will develop their own social media content and evaluate their decisions by analyzing customer feedback through an online simulation called Mimic Social. After this simulation, students will have a foundation to help them succeed in social media and digital marketing careers.

Finally, students will study various world economies, International Trade, E-commerce, and the functions of businesses.

To learn more about this course watch this video:

https://www.youtube.com/watch?v=u-5jKXp03g8

CHS ECON 101 Economic Issues ‐ 1 Credit(s)

Duration ‐ One semester; 1 credit

Prerequisite ‐ None

Fees and Costs ‐ See the College in the High School section for fee details

Course Overview

Students will examine economic models like capitalism and socialism and how individuals and firms make decisions under different market structures; learn the role of government in economies and policies in social welfare, environmental policy, health insurance and retirement.

CWU Course Description

For the student who desires a general knowledge of economics. Applications of economic principles to current social and political problems.

CHS ECON 102 World Economic Issues ‐ 1 Credit(s)

Duration ‐ One semester; 1 credit

Prerequisite ‐ None

Fees and Costs ‐ See the College in the High School for fee details

Course Overview

Students will review the US Economy, role of the monetary system, problems of employment & inflation, the impact of government spending and taxation, Economic growth, world economic problems & compare capitalism to other economic systems.

CWU Course Description

An introduction to current international issues related to international trade and finance, economic development, and comparative economic systems.

Student Store 101 ‐ 0.5 Credit(s)

Duration ‐ One semester .5 credit Career and Technical Education

Prerequisite ‐ None

Fees and Costs ‐ None

Course Overview

The “Student Store” provides an opportunity for students to operate a school-based retail store in either Food & Apparel or a Graphics Print Shop. Students will develop employable skills including customer service, operating a cash register, managing a store budget, purchasing and controlling inventory, creating designs for store apparel and signs, developing visual displays and advertising campaigns for store products, and using QuickBooks for sales and project management. Class members will attend food trade shows and work with vendors to develop products for the store.

To learn more about this course watch this video: https://www.youtube.com/watch?v=CIJ5iFaRCuA


Student Store Management 102 ‐ 0.5 Credit(s)

Duration ‐ One semester; 0.5 credit Career and Technical Education

Prerequisite ‐ School Store 101 with a "B" grade or better

Fees and Costs ‐ None

Course Overview

Students will build upon their experience working in the school store by managing and operating one of the school-based retail DECA stores Retail Food & Apparel or Graphics Print Shop. Students will manage operations as a: General Store Manager, Shift Manager, Purchasing Manager, Receiving Manager, Promotions, or Store Accountant.

As a student store manager, they’ll supervise employees, manage daily store operations, maintain accounting records, and make purchasing decisions. Managers will study retail principles and practices, types of retail outlets, franchising, organization, buying and selling functions, as well as learn about profit planning, staffing, and develop policies. Students will use the skills developed in both courses to create a School Based Enterprise (SBE) project and work with the instructor on all facets of store operations and management.

To learn more about this course watch this video: https://www.youtube.com/watch?v=CIJ5iFaRCuA

Yearbook 101 ‐ 0.5 Credit(s)

Duration ‐ One semester; 0.5 credits

Prerequisite ‐ Passing grade in Photography and Design or AMPED Design recommended, but not required

Fees and Costs ‐ None

Course Overview

Students in this course have the opportunity to produce and market the school yearbook. Students learn about layout, design, copyright, photography techniques, and marketing. Since the yearbook covers all aspects of high school including activities outside of the school day, students will need to spend additional time outside of class to cover events, complete assignments, and meet deadlines when necessary.

Yearbook 102 ‐ 0.5 Credit(s)

Duration ‐ One Semester; 0.5 credits

Prerequisite ‐ Yearbook 101

Fees and Costs ‐ None

Course Overview

Students in this course have the opportunity to produce and market the school yearbook. Students learn about layout, design, copyright, photography techniques, and marketing. Since the yearbook covers all aspects of high school including activities outside of the school day, students will need to spend additional time outside of class to cover events, complete assignments, and meet deadlines when necessary.

Graphic Design Production 101 ‐ 0.5 Credit(s)

Duration ‐ One semester 0.5 credit Fine Art and/or Career and Technical Education

Prerequisite ‐ Photography and Design or AMPED Design

Fees and Costs ‐ None

Course Overview

This is an entry-level course that teaches students the design process on the computer. Fundamental skills in Photoshop, Illustrator, and Garment Creator will allow the students to successfully design print-ready images onto apparel. Throughout the course, students run a small business, the High School Apparel Print Shop, which produces apparel starting with taking orders, initial design work, concept revisions, pretreatment, processing the apparel, quality control, and finishing with delivery of the finished product. This is a hands-on class with a focus on creativity, production, and real-world application

Graphic Design Production 102 ‐ 1 Credit(s)

Duration ‐ One semester 0.5 credit Fine Art and/or Career and Technical Education

Prerequisite ‐ Graphic Design 101

Fees and Costs ‐ None

Course Overview

This is an upper-level course filled with students that enjoy creating designs and working through the printing process building upon the skills developed in Graphic Design Production 101. Fundamental skills in Photoshop, Illustrator, and Garment Creator will allow the students to successfully design print-ready images onto apparel. Throughout the course, students run a small business, the High School Apparel Print Shop, which produces apparel starting with taking orders, initial design work, concept revisions, pretreatment, processing the apparel, quality control, and finishing with delivery of the finished product. This is a hands-on class with a focus on creativity, production, and real-world application.

Amped Design 101 ‐ 0.5 Credit(s)

Duration ‐ One semester; 0.5 credit

Prerequisite ‐ Enrollment in MTH101 Amped Algebra

Fees and Costs ‐ None

Course Overview

AMPED (Algebra 1 in Manufacturing Processes, Entrepreneurship, and Design) is a block (2 period) course, team-taught by a graphic design teacher and an Algebra 1 teacher. Students learn all Algebra 1 concepts using hands-on activities with an emphasis on business math. Students will learn how to operate a school-based apparel print shop including skills such as: inventory, purchasing products, print process, quality control, and finances. Programs taught include: Adobe Photoshop, Adobe Illustrator, Microsoft Excel, and Garment Creator.

Amped Design 102 ‐ 0.5 Credit(s)

Duration ‐ One semester; 0.5 credit

Prerequisite ‐ Enrollment in MTH102 Amped Algebra

Fees and Costs ‐ None

Course Overview

AMPED (Algebra 1 in Manufacturing Processes, Entrepreneurship, and Design) is a block (2 period) course, team-taught by a graphic design teacher and an Algebra 1 teacher. Students learn all Algebra 1 concepts using hands-on activities with an emphasis on business math. Students will learn how to operate a school-based apparel print shop including skills such as: inventory, purchasing products, print process, quality control, and finances. Programs taught include: Adobe Photoshop, Adobe Illustrator, Microsoft Excel, and Garment Creator.

Audio Video Technology 101/102 ‐ 1 Credit(s)

Duration ‐ Two semesters; 1.0 credit Career and Technical Education

Prerequisite ‐ Photography and Design 101 or AMPED

Fees and Costs ‐ None

Course Overview

Audio Video Technology gives students the opportunity to practice real-world skills in live sound and event production. Students learn the basics of audio and video production on software used by industry professionals, including Adobe Audition and Premiere Pro to run production for sporting events, school assemblies, music concerts, and more. This class also focuses on storyboarding and scriptwriting along with all aspects of preproduction, production, and postproduction needed to create short videos. Students have an opportunity to create a portfolio of work and build skills using a variety of projects in emerging fields of media production, including digital music production, podcasting, video editing, and more.

Audio Video Technology 201 ‐ 0.5 Credit(s)

Duration ‐ One semester; 0.5 credit English elective and/or Career and Technical Education

Prerequisite ‐ Audio Video Technology 101/102

Fees and Costs ‐ None

Course Overview

Students will dive deeper into the world of nonlinear video editing and desktop video productions, as well as other multimedia projects building on the foundation of skills developed in Audio Video Technology 101 and 102. Students will use social media (Twitter, Instagram, Facebook) to help promote activities at West Valley High School. Students will continue to develop their skills both in front of the camera and behind the scenes while producing both in-school and out-of-school broadcasts to be aired on television and the web. Projects strengthen student skills in graphic design, storyboarding, scriptwriting, video recording, and editing, writing, interviewing, television broadcast production techniques, live event broadcasting, and leadership.

This class prepares students for a variety of collegiate, internship, and employment opportunities in audio/visual production.

Photography and Design ‐ 0.5 Credit(s)

Duration ‐ One Semester; 0.5 credit Fine Arts and/or Career and Technical Education; 0.5 credit Fine Arts and/or Career and Technical Education

Prerequisite ‐ None

Fees and Costs ‐ None

Course Overview

This course is an introduction to the digital camera as an artistic tool. Students will learn how to apply the basic elements of art and design as it relates to images. Students will become familiar with digital photography equipment and methods used to capture meaningful images. Cellphone photography and editing using various apps are taught in this course. Students will also learn how to use the greenscreen, Chromebook extensions for editing, and Adobe Photoshop. Students will explore the areas that cover graphic design, production, visual display, and presentation of material of all types (advertising, education, illustrative, etc.) using the media that best displays the illustration. In addition, students will develop their Visual Literacy and understand and follow Copyright and Ethical standards. Individual, group, and class projects provide many opportunities for students to hone their skills. Throughout the course, students will be adding to a portfolio showcasing their work.

Students who complete this course will be prepared for the Adobe ACA Certification Exam

CHS FIN 174 Personal Finance ‐ 1.5 Credit(s)

Duration ‐ Two semesters; 1.5 credits Can be used to meet both the 3rd year of math and math state assessment requirements.

Prerequisite ‐ Senior standing, Geometry 201/202

Fees and Costs ‐ None

Course Overview

Through this course, students will be financially prepared for their future by incorporating math within financial situations. This course focuses on money management, how money is acquired, taxes, using credit responsibly, and consequences if not used wisely. Related topics include banking, credit unions, payday loan stores, credit, spending, saving, employment and income, independent living, homeownership, car loans, and various insurances. The course then moves into investment, risk management, insurances, financial decision-making, mortgages, and retirement. THIS is the class every student SHOULD take. Financial Algebra will empower students to make money decisions that will affect the rest of their life!